BavAR[t] Service

Event-Based
AR Trails

Turn your festival, heritage day, or brand activation into an unforgettable augmented reality experience. Deployable in a matter of weeks, on any smartphone, with no special equipment.

What it is

Augmented reality
at the heart of your event

A BavAR[t] event trail transforms any space — street, park, museum, trade show — into an augmented cultural experience. Visitors use their own smartphones, follow a geolocated trail, discover AR content, and collect rewards. The result: strong engagement, measurable data, and an experience people talk about.

BavAR[t] in numbers

Events that leave a mark

140
children engaged in 2 days · Festival Galaxy Breizh
100%
of rewards claimed in 48h · Grand-Champ, Brittany
750
downloads in 17 days · DRAC Grand Est, Strasbourg
9M+
points of interest available per country via GPS geolocation
The formats

A trail adapted
to every type of event

🎪
Cultural festivals

Treasure hunts, gamified quests, local heritage discovery. A digital thread connecting the full duration of your festival.

🏛️
European Heritage Days

Geolocated trails through the city or site. Historical reconstructions, AR content on monuments, animations for all audiences.

🌙
Museum Night & Nuit Blanche

Nocturnal immersive experiences, augmented artworks in urban spaces, artistic trails that turn the city into a gallery.

🤝
Trade shows & fairs

Stand activations, visitor quests, memorable brand experiences. BavAR[t] has already been deployed at CES Las Vegas and Laval Virtual.

🏷️
Brand activations

Communication agencies, brands with strong identity — create a memorable experience at your next event or on your territory.

🎓
Educational events

Open days, science festivals, field trips. An immersive learning tool that captures young audiences’ attention.

Why it’s different

What BavAR[t] brings
to your event

📱
Zero equipment required

No headsets, no tablets to manage. Your visitors use their own smartphones — iOS or Android. Zero hardware logistics.

Deployable in weeks

No months of development needed. We build your trail quickly, using content you provide or that we produce together.

🎮
Built-in gamification

AR[t] Points, cultural rewards, virtual curiosity cabinet. The playful dimension drives visitors to explore, complete, and return.

📊
Measurable engagement

Number of participants, completed trails, favourite points of interest, geographic profiles. Real data for your reports and grant applications.

🌍
Multilingual & accessible

French, English, German, Spanish — the trail adapts to your international audience. Cognitive and sensory accessibility available.

♻️
Reusable & scalable

Content created for one event can be reactivated, enriched, and reused for a future one. Your investment lasts over time.

For whom

Organizing an event?
BavAR[t] is built for you.

🎪
Festival organizers
Cultural, music, art, heritage
🏙️
Local governments
Heritage Days, Museum Night, local celebrations
🗺️
Tourism offices
Summer activations, territory discovery, experiential tourism
🏷️
Brands & companies
Corporate events, client experiences, brand activations
🎨
Communication agencies
Create the differentiating experience for your clients
🏛️
Museums & cultural sites
Enhance a key moment, test AR before permanent deployment
🎓
Schools & universities
Augmented field trips, immersive educational projects
🤝
Trade shows
Stand activation, visitor quests, gamified networking
Concrete examples

They chose BavAR[t]
for their event

Festival · Brittany
Festival Galaxy Breizh

A cultural AR treasure hunt for 140 children. Gamified trail with rewards, designed to showcase local Breton heritage during a family festival.

140 participants · 100% rewards claimed in 48h
🌙
Nuit Blanche · Paris
Nuit Blanche Paris

Immersive contemporary art exhibition in Parisian urban space, in partnership with Bibliocité and the City of Paris. Augmented artworks in the streets, accessible to all.

City of Paris · Contemporary art in public space
🏆
Trade show · Laval
Laval Virtual

Cultural treasure hunt at the international Laval Virtual trade show, with the Mayenne Tourist Office. Territory gamification to showcase local cultural and craft players, with prizes to win.

Laval Virtual · Mayenne showcased
How it works

From idea to event
in 4 steps

1
Brief & scoping

We define together the format, objectives, territory and target audiences. 1 to 2 meetings are enough.

2
Content creation

We produce AR content (3D, audio, animations, quizzes) or integrate yours. Scripting and gamification included.

3
Deployment & testing

The trail is integrated into the BavAR[t] app, tested on-site. Your teams are briefed. Everything ready for day one.

4
Report & data

After the event, you receive a full report: participation, engagement, geographic data, feedback.

Your next event in AR?

Festivals, heritage days, brand activations, trade shows… Tell us about your project and we’ll find the right format.