When Journalism Meets Augmented Cultural Mediation

… A journal or a cultural feature.
… A report, an immersion—without surveillance.
… A simple frame to talk about openness.
… Or a conversation to share an adventure.

Journalism students from IEJ Paris (European Institute of Journalism) recently produced a report on new forms of cultural mediation. They chose BavAR[t] to illustrate this topic—and this choice was no coincidence.

👉 Because BavAR[t] offers playful, immersive, and accessible mediation, designed to encourage younger generations to (re)discover heritage.
👉 Because our experiences rely on geolocation, storytelling, and augmented reality to transform places into living learning environments.
👉 And because our mission is clear: to make culture engaging and shareable everywhere.

We met at the #Montmartre Cemetery, around an immersive walk dedicated to Erik Satie, co-created with the association Et Voilà, which works to raise young people’s awareness of classical music.

This encounter allowed Ines and Océane to discover our cultural experience design process—and gave us the opportunity to benefit from the fresh, critical perspective of future journalists.

These exchanges are invaluable:
🎓 they enrich our work,
🎓 strengthen our collaborations with universities and schools,
🎓 and help us share our vision of “augmented” cultural mediation.

Today, BavAR[t] collaborates with Université Rennes 2, Université d’Orléans, and several educational institutions.
Meeting the journalists of tomorrow is fully aligned with this spirit of sharing and knowledge transmission.

Thank you, Ines and Océane, for your commitment and insightful analysis.
And thank you to all the students who see BavartApp as a tool to rethink culture in new ways.