📘 [User Guide] An identity check… …that turns into a beautiful brick of a book!

A publication for BavAR[t] community members—and for anyone curious to discover what we have been building over the past few years.

We designed this document as a true book, somewhere between a manifesto and a practical guide. Each page was crafted to reflect the DNA of BavAR[t]: a strong visual identity, a clear layout, and a careful system of codes that gives the playbook its distinctive aesthetic. Colors, typefaces, pictograms—everything has been deliberately designed to express our values and make the complexity of our approach readable through a coherent graphic universe.

Throughout the playbook, we also present the projects and partners that fuel our journey: DRAC Grand Est, Région Bretagne, Institut Français de Madagascar, Le Carton voyageur – Musée de la carte postale, Musée de Bretagne, Université Rennes 2… all actors who support us in delivering innovative cultural projects and who demonstrate the trust placed in BavartApp. These collaborations reflect our commitment to working hand in hand with cultural institutions, territories, and artistic communities.

Finally, this document is an opportunity to reaffirm what drives us: bringing cultural mediation beyond institutional walls through augmented reality. With BavAR[t], art and heritage are no longer confined to enclosed spaces—they step into the streets, travel through the city, and are discovered via playful, immersive, and accessible experiences. This Playbook also tells that story: our belief in making culture alive, open, and shared.

👉 The Playbook is now available for download on our website:
https://lnkd.in/errEtP5R

Many thanks to Luca LAMA 🦙 for the design and layout work!